Want to drive more conversions with Howl links? Here’s your go-to guide for using them seamlessly across Instagram, TikTok, YouTube, and Twitter/X. Whether you're linking to a single product or an entire collection, these tips will help you deliver a frictionless shopping experience.
Can I add a Howl link to my bio?
Yes! Add your Howl Shop or a curated collection as your bio link. For single-product promotions, consider rotating in a direct Howl link using a link-in-bio tool (like Linktree, Beacons, or Later).
What’s the best way to use Howl links in Stories?
Use the Link Sticker to share direct product links in your Stories. This removes extra steps for your audience and improves conversion rates. Add a strong CTA—“Tap to shop” or “Swipe to snag it”—to drive clicks.
How do I use Howl links in feed posts?
Instagram doesn't support clickable links in captions, but you can and should use a tool like ManyChat to automate Comment to DM functionality, so your audience can easily request your Howl link. Make sure your comment trigger word is highly contextual; for example, “comment SWITCH to get my Howl link to pre-order the Switch 2 at Walmart”
Should I use Highlights?
Absolutely. Save your shoppable Stories into Highlights by category—e.g., “My Closet,” “Skin Care,” “Spring Picks”—so new followers can shop any time.
🎵 TikTok
Where do I put Howl links on TikTok?
Place either your Howl Shop or a specific product link in your TikTok bio—depending on what you're promoting. For high-conversion content, go straight to the product link to avoid an extra click.
How can I tell viewers where to shop?
Mention it in your video and on-screen text:
“Shop linked in bio” or “Exact product in my bio.”
Clear = clicks.
Can I link in comments?
If followers ask for a product, respond with the individual Howl link or prompt them to DM you. It adds a personal touch that boosts engagement and sales.
📺 YouTube
Where should I place Howl links?
Add them right at the top of your video description, like this:
🛍 Products Mentioned:
Nike Pegasus 40 – [Howl link]
Lululemon Align Leggings – [Howl link]
This keeps links visible above the “See More” cutoff.
What’s the best way to mention links in my video?
Call it out clearly:
“Everything’s linked at the top of the description!”
You can also pin a comment with all the links.
Can I use the Community tab?
Yes! The Community tab is great for time-sensitive links—product drops, limited restocks, flash sales.
🐦 Twitter (X)
How do I use Howl links on Twitter?
Post direct product links in your tweets. Twitter thrives on fast, clickable content—no extra steps.
Example:
“My go-to travel bag ✈️ [Howl link]”
Should I pin a tweet?
Yes—especially if you’re known for recommending a specific item or sharing new drops. A pinned tweet can keep your top recommendation front and center.
What if I’m tweeting about multiple products?
Use a thread! Tweet each item with its own Howl link so users can click directly.
🔧 Final Tips
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Link Directly When Possible: The fewer the clicks, the better the conversion.
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Update Often: Swap in fresh links when products rotate, restock, or go viral.
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Always Give Context: Don’t just drop a link—say what it is, why you love it, and how to shop it.
- Track & Adjust: Use Howl’s analytics to learn which links perform best and refine your approach.
Want to go further? Let us know and we can help you optimize your link strategy for specific campaigns or platforms.